Tips On Selling Your Blog
This article is for those bloggers out there that for some reason or another wish to sell their blog. Now you’re probably wondering, why would anyone sell something they have put so much effort into? Well, there could be many reasons, but mainly its because they actually worked for that specific purpose, or they’re in some type of emergency/crisis and need the money right away. Blogs are like houses, as a matter of fact, the more work you put into them, the more value it receives. Ultimately, the truth of the matter is some bloggers just can’t stay blogging for a long period of time so they resort to selling their hard-worked blog just so it doesn’t go to waste or gets lost into the cyberspace.
When selling your blog, I suggest being civilized and polite and most importantly, open. Any weird or erratic behavior may scare away the client, and thus you loose a good opportunity for a blog sale. Another note, when selling your blog keep in mind the comment I made about blogs being like houses. Here are some tips for before the sale:
- Design - Make sure your blog has a good, clean, fresh design. This always attracts clients for a potential buy.
- Organized - Your blog should be organized first, this mainly applies to your categories. A good clean category section is always good for readers to find the content on your site.
- Spam-free - Verify that no spam comments (or any type of spam anywhere in your blog) got filtered through your spam protection method. This can really turn off potential buyers.
- Reader-counters - Reader counters like the Feedburner one here in Outstanding Blogger can either turn on or turn off the potential buyer. Unfortunately some clients don’t like seeing low reader-count, its unfortunate because its possible that they don’t know that these scripts aren’t always accurate and that this doesn’t have always have to do much with the actual blog quality. Meaning I can have a extremely potential/brandable blog, but then the client sees 2 or 3 people subscribed to the blog and goes “Hmm, must mean this blog is no good for me.” Which is wrong, so be careful with this.
Where To Sell Your Blog
These are some of the most popular places to sell blogs (and other types of website related content).
Details To Include In Your Blog Sale
- Name and URL
- Date the blog started
- Profits
- Your blog auction info (action timeframe, price, and so on)
- Monthly/Daily and if it applies yearly unique vistors and page views.
- Inbound links
- Your hosting details
- Payment method
- The support you plan to offer
Feel free to include any type of extra information you feel is relevant to your sale. Also, remember to set a Buy Now price.
That’s it for the tips on selling your blog, on the next post I will talk about how to value your blog including:
- Audience
- Content
- Search Rankings
- Traffic
- Inbound Links
- Brand
- Profit
- Design
- Domain Factors
See you on the next Outstanding Blogger entry!
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Calculating The Value For Your Blog | Outstanding Blogger | November 21st, 2008SitePoint is a good place to sell a site. Too bad it isn’t free though, but you’ll get the best results
SitePoint is the best marketplace out there when it comes to selling sites, especially blogs. It’s not free as Blogging From Scratch stated, but you get all the great features and the audience that you need.
Great post! This is really needed with the sudden increase in bloggers selling their blog.