Calculating The Value For Your Blog
Alright so we want to sell our blog, but wait a minute, how much do I sell it for? Well, today I’m going to explain how to value your blog. Have in mind there is no strict and direct way of valuating your blog to the most precise cent, but I’ll help you get close. Before (or after?) reading this, you should check out Tips On Selling Your Blog, a blog post I made before this one. It’ll help you understand the basics of how to sell your blog. 
Onto the matter. To value your blog you gotta have organization, so follow me through these simple steps.
Domain Factors
A factor in valuating your blog is your domain name. The more brandable it its the better. If you, for example, have a domain name like: www.the-real-big-money-maker-blogger.com then you’re probably not going to sell unless your blog is extraordinarily awesome.
On the other hand, short and sweet names like: www.johncow.com (Yes, John COW, not Chow) are very brandable and people can remember them more easily. Also, a .com extension is a must. Although not really necessary, most buyers are more attracted to this extension than a .info one.
Profit
Checking out how much profit your blog makes is a must. Buyers are obviously attracted to a higher money-making blog than a blog that generates no money. But as I said, since valuations are so unpredictable, you could easily sell a blog that has low a low revenue but high traffic or good quality content.
Have in mind the buyer will probably ask him or herself these questions:
- Where is this blog getting his/her profit?
- How hard is to get the profit?
- Can I earn as much profit?
- Profit, profit, profit.
As you can see there are a few questions the buyer may ask him/herself so be prepared to answer them correctly.
Design
Take into consideration the design of your blog. An ugly or free design has absolutely no value. So its a good idea to invest a bit of money into getting a custom design. And if you’re actually going to go ahead with the custom design, don’t be fooled. People that charge $500 for a design may look good, but there are people that for $300 can do the same or even better. So as an outstanding blogger suggestion I suggest to check out the designers portfolios thoroughly and compare each designer you have contact with.
Inbound Links
Your blog may be bought for SEO benefits. Blogs with natural links and no fake links, or bought links or any of those types of links who buyers may dislike are excellent.
Search Rankings
If your search rankings are high, then there is more value. Blogs that get direct traffic from search engines are more likely to be bought than any other blog out there. A SEO expert would definitely tell you that the more search engine friendly is your blog, the more value it has.
Audience
Having a loyal audience always gets the clients attention. On the other hand if you have a freebie-searching audience that’s unidentifiable then you’re probably going to scare away the client. Remember that the person that’s going to buy your blog, chances are that he or she wants to continue your work but in his or her own way. And if the buyer has an unstable audience, what good is the blog for?
Content
Last but definitely not least, content. Content as you all know, is king. I know I know, you’re tired of hearing that right? So sorry! But its the truth. I still wonder why there is still computer generated content, I mean, 1,000,000x$0=$0? Right? So why do this at all? Instead I advise going for the quantity vs. quality principle. Always choose quality. If you don’t have inspiration or whatever the case is, there are writing freelancers out there that usually get the job done. So I advise that before selling your blog you value your content, and if you feel like you need more quality content spend a few more weeks, or as much time as you need to write good content for the sale.
Remember guys, valuating your blog can vary a lot. There are many “depends on this” or “depends on that”. This was just a small post to guide you a little bit better in valuating your blog and a few other sub-tips I included for you. Anywho, the truth of the matter is that blog sales are really unpredictable, it all depends on the buyer’s status and your status as well. Valuations can be affected by many things, but the important thing is to be open to the buyers demands as well as being strict to what you believe your blog is worth.
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Great points. Setting your price should be a result of a lot of different factors!
It’s extremely hard to determine the value of a website. People are tempted by making money from advertising on their site, but this is really on the decline, so the trend will be toward e-commerce even more than ever - selling products/services from your website. Actual “eyeballs” on your site is losing value - how many people use AdBlock these days? The value of your website will be tied directly to what YOU can offer in terms of products or services, not just attracting traffic.
It really is unpredictable on how much a blog could sell. Some get lucky and some don’t. But the things that you mentioned here are indeed the ones to be considered when buying a site
Great post here.
Don’t forget readership! It’s the most important part of a blog!
One trend I don’t like is people who create on online business SOLEY for the point of selling it at a higher price. Your website should offer tangible value to its visitors, and not use them purely to make a good sale from your site (when I say use, I mean user-generated content sites).